DoctorBeet’s Blog: LG Smart TVs logging USB filenames and viewing info to LG servers: After some investigation, I found a rather creepy corporate video (since removed, mirror here) advertising their data collection practices to potential advertisers. It’s quite long but a sample of their claims are as follows:
LG Smart Ad analyses users favourite programs, online behaviour, search keywords and other information to offer relevant ads to target audiences. For example, LG Smart Ad can feature sharp suits to men, or alluring cosmetics and fragrances to women.
Furthermore, LG Smart Ad offers useful and various advertising performance reports. That live broadcasting ads cannot. To accurately identify actual advertising effectiveness.
In fact, there is an option in the system settings called “Collection of watching info:” which is set ON by default. This setting requires the user to scroll down to see it and, unlike most other settings, contains no “balloon help” to describe what it does.